THE PROJECT

For Christina, a third-generation Chinese American who runs her family’s ice cream shop, carrying on her father’s legacy is an Act of Mutuality. You’re taking care of the ones you love to build and continue your own family’s legacy every day.

This was originally produced as a "behind the scenes" video for the principal commercial, but it was eventually turned into a main deliverable once the client saw the final end product.

CREDITS

Heather DiPietro

PRODUCER & EDITOR

Brian Morgan & Bob Burton

DP

Out of the Blue

COLOR