THE PROJECT

From Scarlett O’Hara to Solange Knowles, Florida Water by Lanman & Kemp has been a generational and culturally shared fragrance for over 200 years. The goal of this campaign was to create an immersive animated commercial with nods to its origins, mystique and legacy. From a visual timeline showing its inception in New York City, to animated flowers that represent the oils found in the products and logo artwork.